Kouider, S., & Dupoux, E., (2004). Partial awareness creates the 'illusion' of subliminal semantic priming, Psychological Science, 15(2):75-81. This paper addresses the controversial topic of whether semantic activation can occur for unconsciously perceived words. The lack of consensus on this issue, we claim, arises from not taking into account the fact that linguistic stimuli are represented across several processing levels (features, letters, word form) which can independently reach or not reach awareness. Using masked and briefly presented words, we construct perceptual conditions in which participants are aware of some letters or fragments, while remaining unaware of the whole word. We show in three experiments using the Stroop Priming paradigm, that when the stimulus set is reduced and participants are encouraged to guess the identity of the prime, such partially perceived stimuli can nonetheless give rise to "semantic" processing. We provide evidence that this effect is due to illusory reconstruction of the incompletely perceived stimulus, followed by usual semantic processing of the result. We conclude that previous reports of unconscious Stroop Priming are in fact conscious effects, but applied to a perceptual illusion.